Posts tagged advertising
Posts tagged advertising
Colin: OH MY GOOOOOOD
This GIF is an edited version of a Japanese commercial for the telecom company SoftBank (translation on reddit). It’s part of the wildly popular “Shirato Family” series of commercials.
Edan Corkill wrote a long piece on the commercials for The Japan Times back in 2012. It’s a surprisingly good read, check it out.
Of course, I strongly prefer the GIF to the commercial. 8)
I’ve always kind of wondered how effective film trailers and advertisements at the start of videotapes and DVDs and such actually are. That is, whether they drive or used to drive sales to a degree anywhere comparable to that of television and other ads.
In any case, the inclusion of those ads on tapes means it’s a lot easier to preserve them than more transient broadcast ads. There are so many of these blocks of ads, time capsules eternally hawking outdated goods from the year they were manufactured, just sitting around in people’s collections. In a really, really weird way, this makes me kind of happy.
Here’s a Pizza Hut spot that was included on the 1988 VHS version of The Land Before Time.
Leo Kelion, BBC News:
A German firm is proposing to transmit adverts via train windows so that the sound appears to “come from inside the user’s head” when passengers lean against them.
The idea would use bone conduction technology, a technique that transmits sound to the inner ear by passing vibrations through the skull.
The concept has been developed by ad agency BBDO Germany on behalf of broadcaster Sky Deutschland.
There’s a video, and a spokesman for the ad agency talked to the BBC, so this appears to be a real thing and not an Onion article misinterpreted by a news site.
Here’s a handcam recording of a television commercial for heartburn medication. This is the only version I could find that’s embeddable on Tumblr, so apologies! You can watch it in much better quality on iSpot.tv.
The reason I’m posting this commercial is the moment at 0:32 when the doctor prescribes the man Nexium by just writing the word “NEXIUM” on a script and handing it to him. There’s just something I find indescribably funny about that action.
Joe Berkowitz on Fast Company’s Co.Create:
The decade-running “Real Beauty” campaign, which won a Grand Prix at Cannes in 2007, continues its assault on Photoshop by fighting fire with fire. Created by Ogilvy Toronto, Dove Canada’s latest endeavor is a sneaky way to hit the perpetrators of such ads right at the source—their computers.
The link has a video showing off exactly what the marketing campaign did to graphic designers. I laughed, but then again, working on the people hiring the graphic designers might be more effective than working on the graphic designers.
I saw a commercial for Bowflex’s latest exercisemo contraption thinger the other day. Did you know they’re still around? Well they are, and they’re still making manly man workout machines that people apparently buy.
I couldn’t find an uploaded version of the exact commercial I saw on TV; the best I could find is this EXTREME ad that’s totally in your face and super edgy with bleeped out swear words. So edgy!
Anyway, at 1:15, this somewhat embarrassing video does include the part from the TV spot that actually caught my attention. One of the models crushes a DVD while the announcer says, “Because DVDs are dead, flex your swagger with the free Uppercut mobile web app for iPhone and Android.”
Even though we have a replacement technology for DVDs, the industry of FIFTEEN MINUTES A DAY FOR ROCK-HARD ABS exercise machines is abandoning physical gewgaws and getting in on mobile app development.
I’ve been seeing this spot for Kids Foot Locker with Chris Bosh and Ray Allen frequently in the past few days. There isn’t anything I desperately want to mock about this ad; it fits into this weird trend in modern advertising toward awkward commercials without any actual jokes, like Blake Griffin’s Kia ads, but I don’t find it offensive.
… except for the absolutely bizarre CGI on the kid’s mouth at 0:18.
I’d like to apologize to our readers for having gone more than a year without an update in our award-winning series cataloging uses of the typeface Chicago in the wild.
I’m pleased to announce that you have to wait no further, because we’ve once again detected Chicago: this time in a television commercial for American Airlines. The word “DINER” on the window visible at the very beginning of the ad is set in this illustrious typeface.
This is a promo for Ron Paul, “The High Tide,” from 2008 that I only just found now. According to the copy, it was created by a “small group of dedicated grassroots artists,” so it was apparently not an official campaign ad.
It features CG Ron Paul.
Look at that shit. That is some fucking CG Ron Paul.
My favorite part is at 0:41 when doves fly underwater past CG Ron Paul.
I don’t have a punchline or bit of snark to end this post. There is nothing I can do that can top simply repeating that doves fly underwater past CG Ron Paul.
Here’s a bunch of bad 2012 apocalypse jokes followed by Betty White saying “deal with it.”